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Obama Foundation

The Obama Foundation empowers emerging leaders to take on the biggest challenges of our time. Established in 2014 by Barack and Michelle Obama, the Foundation works globally to inspire, empower, and connect the next generation of changemakers. Through programs spanning leadership development, girls' education, and community engagement, the organization equips individuals with the skills and networks needed to create positive change in their communities and across the world.

As part of the design team, I worked to establish the foundation’s new visual identity, involving a custom variation of the Gotham typeface, updated color palette, layout grid, motion system, and art direction. The new brand is codified in a digital guideline system that can be easily used by the Obama Foundation team.

Created at Manual
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