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Waabi

Waabi is one of the most technically advanced companies in autonomous driving, yet their brand and digital presence weren’t reflecting the scale of their progress. Their breakthrough approach to autonomous trucking, powered by next-generation generative AI, had accelerated far ahead of the story they were telling. Waabi came to us to help articulate a clearer point of view, sharpen their differentiation, and build a brand and website that finally matched the ambition of their technology.
 


Created at Manual
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↳ Role: Senior Designer

Manual Team
Vanessa Lam
Ryan Huang
Andrew Galloway
Patricia Callaway
Tom Crabtree
Ian Carroll
Minhyung Eom


Photography
Mark Mahaney

Video
Reelbros

3D Renders
David Olivares

Website Collaboration
Antinomy

Messaging
Carissa Justice
Pamela Henman



All images are owned by Waabi Innovation Inc.